Wednesday, October 26, 2011

Conversations & Storytelling - Baker Furniture


 One of the stand-out trends across High Point this season was the notable increase in conversations, storytelling and new ways to communicate.  A great example is Baker Furniture, who took a decidedly trend / counter trend approach with their high-tech use of QR codes and social media as a connection point and then their low-tech use of storytelling, authenticity and hand made craftsmanship.  
We loved this neat little room specifically designed for the McGuire furniture line.
Didn't the visuals and the stunning photography just make this space feel special?
Love seeing the personalities behind the piece!!

Pride in American craftsmanship was the focal point of the story, well done Baker, this was a wonderful tale.

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